by James Cooper | Sep 9, 2019 | B2B PR, News
Interestingly we have recently seen an upswing in the number of clients trying to measure the value of tactical PR activities using qualitative indices, such as the # of hits on a press release issued, or # of visits to a website from an article, or the # of openings...
by James Cooper | Dec 31, 2018 | B2B PR, News
As we enter 2019, we seem to be carrying forward into a new year all the uncertainties of 2018, with Brexit impacting Europe, US presidential policies causing unease and uncertainty, and trade with China looking problematical. How in this environment can marketeers...
by James Cooper | May 1, 2018 | B2B PR, News
I’m not often one to call out our own praises, but on this occasion, I think I can make an exception. At Ascendant (www.ascendcomms.net) we’re very proud to announce that this week is the 15thanniversary since our founding in 2003. Working during that time with...
by James Cooper | Jun 12, 2017 | B2B PR, News
For many in the UK, the prospect of the Labour Party, under its veteran hard-left leader Jeremy Corbyn, doing well in the 8 June election when it was announced eight weeks ago seemed distant and unlikely. Yet, when the results came in, Labour has increased its...
by James Cooper | Jan 23, 2017 | B2B PR, News
We are very pleased to announce that Ascendant has been listed in B2B Marketing Magazine’s ‘Top 20 UK B2B PR Agencies – 2017’. We have worked hard in the last year to help support our clients, and it is great to see that this has paid off and that the results we have...