by James Cooper | Mar 18, 2016 | B2B PR, News
We recently did a webinar with eTrigue on how PR & AR still have a place in B2B marketing for tech businesses and they are ignored at your peril. Hear the recording here: http://ww2.etrigue.com/expertserieswebcasts/03172016-es-transcending-click-through-replay
by James Cooper | Jan 4, 2016 | B2B PR, News
It’s that time of year again. The Christmas festivities are over. And the end-of-quarter results are in (almost). You’ve returned refreshed from the holiday break and spent the last two days clearing your Inbox down to a manageable size. As prepare your ‘to do’ list...
by James Cooper | Nov 10, 2015 | News
In recent years B2B marketers seem increasingly caught up in the hullabaloo and hype surrounding e-marketing and social media – nowadays everyone’s captivated by rich new data reporting on SEO rankings, blog re-tweets, and which pages or content downloads most turn...
by James Cooper | Sep 9, 2015 | News
For many of us in Public Relations, the study of journalism, whether professionally, by osmosis in the job, or just by casual observation, is something that most of us will admit to finding of interest and relevance. Therefore when watching the news on TV, or reading...
by James Cooper | Jul 28, 2015 | News
In the world of newspapers and news media, there are some brands that are iconic, and some that are iconic for a reason. Sometimes the two can be mutually exclusive, for example, Warner Brothers made its name in the Twentieth Century with legendary films such as...
