Evaluating the ROI of B2B Public Relations
Interestingly we have recently seen an upswing in the number of clients trying to measure the value of tactical PR activities using qualitative indices, such as the # of hits on a press release issued, or # of visits to a website from an article, or the # of openings of a newsletter. So once […]
Thoughts for 2019
As we enter 2019, we seem to be carrying forward into a new year all the uncertainties of 2018, with Brexit impacting Europe, US presidential policies causing unease and uncertainty, and trade with China looking problematical. How in this environment can marketeers and communications experts plan to maximize the impact and value of their efforts […]
Ascendant Celebrates Its 15th Anniversary working with Global Tech and Business Services Clients
I’m not often one to call out our own praises, but on this occasion, I think I can make an exception. At Ascendant (www.ascendcomms.net) we’re very proud to announce that this week is the 15thanniversary since our founding in 2003. Working during that time with leading global technology and business brands such as Microsoft, SAP, Akamai, […]
UK’s Labour Party wins the Communications Stakes, even if they lost the Election
For many in the UK, the prospect of the Labour Party, under its veteran hard-left leader Jeremy Corbyn, doing well in the 8 June election when it was announced eight weeks ago seemed distant and unlikely. Yet, when the results came in, Labour has increased its parliamentary size by 30 seats, closing the gap on […]
Ascendant Communications listed in UK Top 20 B2B PR agencies
We are very pleased to announce that Ascendant has been listed in B2B Marketing Magazine’s ‘Top 20 UK B2B PR Agencies – 2017’. We have worked hard in the last year to help support our clients, and it is great to see that this has paid off and that the results we have gained have […]
PR ‘101’ for 2017 – by James Cooper
I realized the other day that in 2017 I will have worked in B2B tech PR for 20 years – having got that sobering fact out of the way, I then started to think about what ups and downs I had experienced in that time; working for a Dotcom in Silicon Valley in 1999, seen […]
Fake the News! What’s the Problem?
Interesting article appeared last week (http://www.bbc.co.uk/news/blogs-trending-37846860) on the raise of fake news websites on the internet, and the danger that these pose to legitimate news gathering, dissemination and public consumption and education. A couple of years ago, it was evident that the spoof articles links at the bottom of many websites were just that, just […]
Brexit – what now?
Many people will be waking up today to the news that the UK has voted to leave the European Union (EU). Whilst many people outside of the UK will be shocked to hear this (maybe like Texas voting to leave the US), for many Brits this debate has been around for many years, and the […]
Is Facebook a publisher & what are the implications?
It was reported this week that Facebook has been supressing ‘right-wing’ news and stories in its ‘trendings topics’ box. The Times of 12 May, 2016, reports that, if proven, these allegations will change the game, transforming companies like Facebook from just being platforms of information to being publishers of news. So what? Well, this added […]