by James Cooper | Apr 22, 2015 | News
Working in B2B PR we often find ourselves sandwiched between the serious and demanding needs of our blue-chip clients and the somewhat fluffy, youthful and flaky reputation certain parts of our industry seems to enjoy promoting, and which we, as a PR firm, are by...
by James Cooper | Feb 20, 2015 | B2B PR, News
Recently a few items have come together to prompt a blog on this topic. Firstly, we were helping a client select a PR firm in Benelux and, as a PR guy being ‘sold to’ by other PR people, I was quite shocked at the way that paid content was being liberally blended in...
by James Cooper | Jul 24, 2012 | News
Ascendant’s Managing Director, James Cooper, speaking at a recent Energy event in London, hosted by Power Efficiency, about the importance of using PR to support corporate reputation in the area of environmental legislation. Format not supported
by James Cooper | Jan 21, 2012 | News
Listen to a podcast by Gillie Tennant from our team talking about best practices in European PR and how best to plan a program....
